Ionic cellulose ether CMC (sodium carboxymethylcellulose), widely used in food, petroleum mining, dairy products, beverages, building materials, toothpaste, detergent, electronics, etc., is known as "industrial taste". Since the 1950s, Shanghai Saithen Factory has opened the autonomous production of China CMC. After nearly 60 years of development, especially in the rapid development of the last 20 years, my country's CMC production has produced dozens of kilograms from the 1950s to the end of 2014. 325,000 tons, production of more than 50% worldwide, becoming the world's largest cellulose ether producer and consumer, which is the highlight of the industry and gratifying. However, after 2015, the CMC market has changed, and the market competition has become more intense. The price war is filled, so that everyone is incredible and accepted. The following leads to a simple reason for this year's market:
I. Influenced by the China 's Incidence and the Influence of New Tolerance
   In these two years, the international economy is still in a sluggish stage, and countries have taken different measures. The result is a wave of three fold and recovery. The world's largest economies US GDP in 2012, in 2013, the growth rates of 2014 were 2.3%, 2.2%, 2.3% respectively. At present, their economic growth has stably operated at 2-2.5% intervals, obviously Compared to 3% of the crisis and more than 4% of the strong growth rate in the late 1990s, it is at a lower level. The second largest economy China, 2014 GDP growth rate was 7.4%, which was a new normal in the 1990s and entered the economic low-speed growth. The economy is growing, which is reflected in the three-driving carriage investment, consumption, export of GDP. In the face of investment, consumption, exports, the country did not take the power of the power of the strong stimulus, but the steering structure, Steady growth, the development of quality, no longer pursue economic growth rate, but pay more attention to the quality and benefits of economic development. Therefore, in the adjustment period of economic transformation, the impact on the development of all walks of life, it will be, and the effects of the CMC will not be avoided.
Second, the influence of blind expansion expansion by the industry in recent years
    According to the China Cellulose Industry Association, the production and sales volume statistics, 2012 -2014, the new construction of the CMC industry has grown sharply, and the production capacity of the expansion of the expansion capacity is 83,000 tons. In 2013, the production capacity is 109,000 tons, 2014 expansion capacity 13.2 Ten thousand tons, due to the end of 2014, production capacity will reach 500,000 tons, while the sales volume is only 330,000 tons last year, and it can be seen that the capacity of over 35%. Cause: The use of CMC in cellulose ether, "Eleventh Five-Year", "Twelfth Five-Year Plan" period, the national emphasis and investment in architecture, utilities, food, and pharmaceutical industries, driving the cellulose ether industry outline Development, most of the cellulose ether companies have achieved better economic benefits, because there is no better investment project, many entrepreneurs are still optimistic about the industry, continue to invest in and expand their capacity, so the expansion of the two years is full of flooding. However, the market is fair and objective, and it is serious and ruthless. Everyone is a market, only you have a fight. Therefore, CMC has a low price this year, and the reason is not allowed.
Third, affected by the continued fall of international crude oil prices
    An important variety of PACs in CMC, which accounted for 32% of CMC, used for petroleum mining, and the role of solid well, lubricate turns, and pressure helping products, is ideal. Shale gas (oil) mining agent. Since the second half of last year, the international oil prices have fallen all the way, there is less than 60 US dollars / barrels, not enough to keep half of $ 120 / barrel before, oil prices are sluggish, including many oilfields in my country, have been frustrated, it is said that the United States is popular The long-awaited shale oil also stopped mining, the reason is that the cost of 80-90 US dollars / barrel is much higher than the international oil price. Similarly, my country's shale oil just started temporarily stopped. The international oil prices have fallen, and the real cause is reduced global demand. Therefore, the number of foreign orders in China has fallen, but in order to grab a limited order and market, like oil, it is also possible.
Fourth, the impact of the misunderstanding of domestic mass consumption
     Food safety has formed a point of tiger-color change in the hearts of Chinese people, mistakenly believe that foods with food additives are unsafe, and the legal food additives are mixed with illegal food additives. In fact, there are many products from Western countries. For example, CMC, my country has only started R & D in 1958, and in 1980, the production of chemical industry is produced, and the whole country is nearly 70 years. After a long time, a large number of uses Food safety incidents have not occurred in food, dairy products, beverage products. Similarly, in the past 20 years, there is no safety incident in using CMC food additives, but due to misunderstandings in public consumption, the ultimate consumption demand is reduced. It is said that the sales of dairy products such as Yili and Mengniu have a significant decline in the previous year. Other brands of manufacturers don't say, and the demand for downstream consumption is affected, which in turn affects the upstream industry demand.
    The CMC market has a "miserable" situation today. It has its own causes and external causes. The result of the common role of the two is the blind expansion development in the previous year, which is the depression of the economic environment at home and abroad. How to face the difficulties, personal opinion and recommendations: 1. Personally adapt to the new normal development of the economy, industry, and enterprise development should be adapted to the national industrial structure; 2, to do a product, you must pay attention to the development trend and scale of the industry The development trend and scale of the industry determines the development space of the company; Especially developing or introducing new varieties, new applications, with new winning, gaining high profits (for example, my country has basically no medical associated CMC variety, and foreign countries have been used for more than ten years, the product market price reached 30,000 yuan / Ton, and generally CMC price of about 14,000 yuan); 5, abide by the law, "survival, survival of the fittest", there is no bad industry, only a bad business, enterprises must rationally and accurate positioning, in fierce competition Do not sing, seek joint and restructuring, do a big stronger, achieve a win-win situation.